We’re excited to welcome a new member to the FabACab family! Steve McDonald joins us as Sales Representative for the Northeast region, bringing more than two decades of elevator cab industry experience and a passion for helping customers discover what’s possible in elevator interiors.
With a background in landscaping, finance and business operations, he hadn’t initially considered a career in elevator interiors. But when the opportunity came up to do some consulting in the industry, something about the product immediately caught his attention.
“I loved working with my hands, and I thought the product was pretty neat,” Steve recalls.
That initial interest soon developed into something much bigger. In 2007, Steve established his own elevator cab business, building it from the ground up. Starting with building owners and property managers, the business expanded into hotel projects across major US markets before developing manufacturing solutions for independent elevator contractors.
Over 15 years, Steve grew the company into a team of 12, delivering approximately 150 cabs annually and gaining experience across manufacturing, sales, operations and customer relationships. After stepping away from the business in 2023, he spent four years in business development for a marketing agency specializing in home services. While the role offered a new perspective, he found himself drawn back to the industry he knew and loved.
Finding the right fit at FabACab
For Steve, joining FabACab was about more than returning to elevator interiors. It was about finding the right people, culture and product.
“I wanted to sell the products I love, in the space I love, working with people who are amazing.”
Now covering the Northeast, from Washington, DC through Maryland, Delaware, New Jersey and New York to New England, Steve is looking forward to getting back out into the industry, meeting customers and sharing his knowledge.
A particular passion is helping people understand the possibilities in elevator cab design. For Steve, a cab refurbishment is an opportunity to do more than improve a functional space. It’s a chance to bring a building’s design together, showcase the work behind an upgrade and create an interior that feels like a natural extension of its surroundings.
“Sometimes you take an elevator out of service and disrupt everything, but people don’t necessarily realise what you’ve done because so much of the work happens behind the scenes. The cab is an opportunity to show people the improvements that have been made, and to bring the interior into alignment with the rest of the building so it doesn’t feel disconnected.”
We’re excited to have Steve on board and look forward to the experience, perspective and enthusiasm he’ll bring to our customers.
Quotes:
“I’m excited to sell the products I love, in the space I love, working with people who are amazing.”
“I don’t think people know what’s possible in elevator interiors. There’s so much nuance to it.”